![]() It is a powerful exercise that can be used for various reasons at various times, and understanding what it is and how to perform it will allow you to decide when it is the right time to do it. In short, Affinity Diagramming will help you name, rank and understand relationships between groups of information. silence, and randomly place them on the Affinity Map. Since it’s a team activity, it often requires less time to unlock and build consensus around the insights too. In UX and product design, an Affinity Diagram is great for grouping and synthesizing data gathered during usability tests, research interviews, or idea brainstorming sessions, and is employed throughout several parts of the Design Thinking process.Īffinity Diagrams also help organize information into groups or themes based on their relationships, which will then help your team identify the problems and develop potential ideas for solutions. The ideas commonly come from a brainstorming. Affinity mapping (or affinity diagraming, po-TAY-to po-TAH-to) is an exercise that finds underlying themes and trends in research. The result of this exercise is an Affinity Diagram. An affinity map is a tool that can be used to organize ideas into groups based on their natural relationships. The Affinity Diagram or Map tool helps designers to organize large amounts of data into their natural relationships. Affinity Diagramming, also known as Affinity Mapping, is a clustering exercise that you and your team can use when dealing with a large amount of information that needs sorting, grouping, classifying, or culling.
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